Raptorific

I go to Temple and enjoy soda. I also like dinosaurs and Batman. I promise, I am not a child.

Marketing people are always looking for the next step in an existing technology.

Posted 1 year ago
So it makes sense that they’re trying to figure out how to make a TV that they can market as “4D TV.”

Maybe this means I’ll finally be able to get a TV that can fast-forward live programs.
- The Future
- marketing
- tv
- 1
It’s like people don’t understand the meaning of the word “Teaser.”

Posted 1 year ago
What we have right now for TDKR is a Teaser. Basically, about a minute of video that says “Hey, remember how much you liked the last two movies? Well, GET EXCITED BECAUSE THERE’S TOTALLY GOING TO BE ANOTHER ONE.”

This is for people who DON’T read movie news or rumors or follow the production of movies. Believe it or not, there are people who will walk into Harry Potter 7 and be finding out about The Dark Knight Rises for the first time. The purpose of a teaser is to let the people who liked the rest of the series know that there is going to be another movie. You could make a teaser without having filmed a single frame of footage for the movie. Its purpose is to “tease” you into excitement, hence the name.

Now, in a couple months, we’re going to get what’s called a Trailer. This is very different from a teaser. A trailer (so named because they used to “trail” behind the movie, coming afterwards, but knowing that people usually show up early for the movies and leave during the credits, they put the trailers beforehand) has the purpose of showing you how good the movie’s going to be, and convincing you to buy a ticket. A trailer is made up almost exclusively of new footage, showcases the action scenes and catchphrases that will get people talking about the movie, letting you do a lot of the marketing for them. A trailer is usually 1-3 minutes long, and it tells a little story itself. A lot of trailers set up the movie in such a way that you could probably start the movie half an hour in and still know what’s going on as long as you’ve seen the trailer.

THAT is what people seem to be expecting. I hear a lot of “It barely shows us anything!” Just keep repeating the mantra: “They haven’t made the movie yet.”